Bizarre classes from a fundraising return envelope


Check out a return envelope that lately got here within the mail from Easter Seals. It”s a donor cultivation piece (seemingly for a lapsed donor) that incorporates a full-size wall calendar for subsequent 12 months.

However there are a number of attention-grabbing issues about this lowly return envelope price taking a look at:


It is a window return envelope.

That is in all probability as a result of the piece is elevating funds for an area affiliate of Easter Seals, however it’s in all probability produced on a nationwide degree, which makes such an elaborate pack reasonably priced. The return deal with for the donation is on the reply coupon, and there are seemingly many various native associates mailing it.

The primary time I used to be concerned in a mailing like this, I actually anxious that requiring the donor to position the reply machine so its deal with would present by means of the window would damage response. So we examined; it did not damage.

Some fundraisers use a window return envelope even when they do not have a number of return addresses. They do it to “power” donors to incorporate the reply machine, thus decreasing “white mail.” Additionally not dangerous to response.

It is not postpaid.

Some individuals would say that breaks a rule — that it’s best to use a Enterprise Reply Envelope to enhance response. Guess what: It makes little distinction whether or not you embody a BRE or require the donor to seek out and affix their very own stamp.

It has a “branded” safety sample.

Enjoyable, huh? Since this mailing little doubt makes use of a really excessive amount of return envelopes, it in all probability added little value to fabricate them, making it simple to print on the within and out of doors. A few years in the past I did a check of a traditional return envelopes towards one with a safety sample. The safety sample did barely higher.


State registrations.

You are required to incorporate these annoying state registration statements for all of the states you mail into. However you possibly can put them wherever. The again of the return envelope is a good place to place it.

The return envelope might look like a boring throwaway a part of a unsolicited mail pack. But it surely’s price spending a bit of time on. There are issues you are able to do with it that make an actual distinction.


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