Making a Related Campus to Award Extra Scholarships and Enhance Scholar Outcomes


As undergraduate enrollment continues to say no—a million fewer college students enrolled in 2022 than in 2020—schools and universities should contemplate new methods to draw and retain college students. With financial considerations among the many most vital boundaries to enrollment, scholarships is usually a helpful software in recruitment and retention efforts and can assist drive school completion.

Disorganization, decentralization, and disconnection in scholarship administration everywhere in the nation result in underutilized scholarship funds, an absence of stewardship efforts with main donors, and college students not receiving the mandatory support to proceed their training.

By making a related campus, establishments can streamline funds administration, enhance relationships with key donors, and supply awards to extra college students. The correct expertise offers college students higher visibility into obtainable scholarships, highlights these for which they qualify, and makes it simpler to use. It might additionally alleviate guide processes for institutional stakeholders, enhance communications, guarantee knowledge safety, and supply insights into funds and disbursements. There are three steps to think about.

Create Cross-Practical Workflow

When a campus works cross-functionally, scholarships turn into extra accessible and simpler to award. There must be clear communication among the many varied workplaces, together with admissions, monetary support, scholarship, growth, and stewardship. Expertise can streamline operations when techniques are built-in and configured to enhance communication amongst cross-functional groups and supply everybody with the knowledge they should get their job completed. What does this imply for scholarships? Use a expertise that everybody throughout campus can entry with role-based segmentation, so every person simply views their areas of duty. A superb award administration systemadvantages each college students and directors.

Finest Options for College students:

  • A portal that gives a novel view to every pupil, highlighting the scholarships for which they’re most certified and learn how to apply
  • Alerts for deadlines, incomplete duties, and essential steps to finish the appliance course of
  • A centralized location to verify utility standing, communications from overview committees, and new alternatives

Finest Options for Workers:

  • Central entry to all scholarships, obtainable quantities, latest donor agreements, and present scholarship {qualifications}
  • A centralized platform for managing dozens and even tons of of scholarship functions, together with a fast view of the variety of certified college students for every award
  • Insights to information donor discussions about adjusting their required {qualifications} to make sure full-fund utilization
  • Instruments to advertise obtainable scholarships to certified college students
  • Potential to overview functions on-line and see the progress of different reviewers to maintain the awarding course of on schedule
  • Facilitate communication between directors, stewardship employees, candidates, and award recipients
  • Impactful studies to share scholarship recipient tales and steward donors

Guarantee Your Group is Mission-Aligned

Cross-functional expertise is finest carried out with a transparent understanding of how the method ought to work, learn how to use the knowledge saved within the system, and learn how to enter important knowledge that can enhance communication with different departments. Among the best examples of this regarding scholarships is to show the influence of funds as early as doable. Having a transparent checklist of award recipients makes it very simple for these concerned in stewardship efforts to achieve out to college students to gather thank-you letters or different data for donor stewardship with out having to attend for an electronic mail or shared spreadsheet.

A mission-aligned course of additionally implies that everybody on campus is working in the direction of the shared targets of full fund utilization and financial duty. Scholarship administration software program ought to assist right-size and goal awards to make sure the varsity is delivering on the dedication made to its college students and donors. It ought to present visibility into fund administration to stop over- or under-spending.

Preserve Information Safety Central

Information safety is essential to making a related campus for scholarships and stewardship. Scholarship functions and pupil information include a big quantity of delicate knowledge. Utilizing safe expertise with multi-factor authentication required to log in is step one away from the paper processes on many campuses at this time, and that’s simply a place to begin. Utilizing varied person permissions inside expertise can be sure that the suitable folks see sufficient data to do their jobs successfully, however pupil knowledge stays safe. Expertise that helps role-based segmentation is important to making a related campus.

For those who suppose your scholarship course of is working, look extra carefully. Ask stakeholders in different departments if all the knowledge they want is well accessible to do their job. Decide if all scholarship funds on campus are being awarded every year or if cash is left on the desk. Take into account how connecting your campus may enhance your school’s completion charges.

Training is a human endeavor. The correct expertise is usually a conduit by means of which faculties can attain extra college students and make a higher influence on their lives.


Because the senior content material advertising supervisor for Blackbaud’s Training Administration and Enterprise advertising groups, Kimberley Martin combines her ardour for training and expertise with intensive advertising expertise. Earlier than becoming a member of Blackbaud, she was advertising director for an organization that grew from 5 to twenty places throughout her tenure. Kim is an avid volunteer, board member, and fundraiser for non-profits in her group, specializing in human providers and supporting trauma survivors. She is captivated with powering social good, one story at a time.


Please enter your comment!
Please enter your name here