I”m engaged on an invention that can dramatically enhance fundraising. It is known as the Higher Suggestions Translator.
Here is what it does: When your boss or a board member makes sure feedback about your fundraising, the Higher Suggestions Translator modifications what you hear into what they might have stated in the event that they understood fundraising.
That approach, you do not find yourself making expensive and damaging modifications to your fundraising messages. Consider the elevated income!
Listed below are among the phrases the Higher Suggestions Translator will change for you:
WHEN THEY SAY |
YOU’LL HEAR |
That is extremely corny. |
That is nice! It is actually going to work! |
Not subtle sufficient. |
You nailed the tone. |
This does not sound like me. |
This sounds so human. Good job! |
We stated the identical factor within the final three messages. Boring! |
Good job not complicated our donors! |
Repetitive! |
Good readability! |
This letter is just too lengthy. No one will learn it! |
Thanks for being attentive to what actually works, though it appears counterintuitive. |
I might by no means reply to this. |
Blah, blah, blah, blah. |
Violates our model pointers. |
Related to donors! |
I hate it! |
We’ve a winner on our arms. |
I adore it! |
Uh-oh. Again to the drafting board. |
This mission is underneath growth. If you would like to again it, please ship me cash.
(This submit first appeared on August 11, 2015.)