[Ordergroove in Business Wire] Greenback Shave Membership selects Ordergroove to energy subsequent wave of subscription-first development


NEW YORK–(BUSINESS WIRE)–Ordergroove, the chief in subscription options for retailers and direct-to-consumer (DTC) manufacturers, introduced immediately that Greenback Shave Membership, the preeminent subscription-first DTC model, is migrating its subscription expertise from a home-grown answer to Ordergroove’s market-leading platform in partnership with Shopify Plus. By partnering with Ordergroove, Greenback Shave Membership is making a transformational shift away from constructing and sustaining out-of-the-box capabilities to creating differentiated subscription experiences via Ordergroove. This shift echoes the identical transformation that passed off within the 2000s when retailers and DTC manufacturers migrated their homegrown eCommerce software program to third-party eCommerce platforms.

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