Placing the “neighborhood” in neighborhood banking – Unbiased Banker


Brad Bolton, ICBA Chairman
Picture by Chris Williams

Individuals need to be part of one thing larger than themselves, and neighborhood banks present that chance.

Neighborhood banking is about serving the higher good. As neighborhood continuators, we’re a part of one thing larger than ourselves. We assist civic golf equipment, Lions Golf equipment, the Relay for Life, our native colleges and a lot extra, as a result of these points matter to the communities we serve.

Month after month, we’re referred to as to assist any variety of nice causes, and we step as much as the plate, as a result of neighborhood bankers embody what it means to function in a tradition of service.

Fortunately, this give-back philosophy helps drive worker engagement and loyalty. Individuals need to be part of one thing larger than themselves, and neighborhood banks present that chance. We not solely encourage however count on our group members to be out locally, serving on boards, civic golf equipment and even in metropolis authorities. There isn’t any one higher to assist lead a neighborhood than those that understand it finest: its area people bankers.

So, as we learn this month’s challenge that includes the perfect neighborhood banks to work for, take into account that the widespread thread amongst every of those distinctive tales is that they’re neighborhood banks that lead with a spirit of service. Their approaches look totally different as a result of their communities are totally different, however at their core, every one has a servant’s coronary heart, one which extends to their staff. Their tradition of service is what attracts staff to them, and in flip, ensures that they’ve engaged, enthusiastic groups.

My Prime Three

Yr-end ideas

  1. Use social media to inform your neighborhood financial institution’s story of service.
  2. Ship a handwritten thank-you word to each member of your group.
  3. Be pleased about your success and our means to serve our fellow people.

As we shut out the yr, I hope we’ll all take the time to be grateful that we work in the perfect trade on earth. Neighborhood bankers from each degree of the group carry the title of a protector of Important Road, serving small enterprise house owners, farmers, neighborhood leaders and shoppers to the perfect of our means daily. Any time you come throughout an area occasion in your neighborhood, I assure you will notice a area people financial institution behind all of it, and that’s what makes me so proud to be a neighborhood banker.

We neighborhood bankers are one big household serving tens of millions of shoppers throughout this nation. What we collectively obtain collectively we might by no means do alone, and I’m so grateful for that. It’s an honor to serve alongside all of you and inform our tales collectively.

I want everybody a merry Christmas and a affluent 2023. This yr has introduced us a lot success; allow us to always remember the place our blessings originate.

Brad Bolton, Chairman, ICBA
Brad Bolton is president and CEO of Neighborhood Spirit Financial institution in Crimson Bay, Ala.
Join with Brad @BradMBolton


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