Why OCR Is Incompatible with True Digital Transformation


Optical character recognition (OCR) has been round for many years, and it’s nonetheless a know-how that banks usually use to scan and course of paper or PDF types, reminiscent of mortgage purposes or account servicing requests. Though OCR is a well-established software for knowledge seize, it has plenty of inherent issues that make it lower than very best once you’re interested by true digital transformation.

We imagine that OCR retains what you are promoting trapped by interested by types contained in the previous “PDF paradigm” – viewing a type as a static and fillable doc. Asking a buyer to fill out a clean type by hand, and even full a fillable PDF on-line, which then must get scanned through OCR, isn’t precisely a digital or mobile-friendly expertise. To not point out, OCR programs are infamous for knowledge errors that lead to excessive NIGO (not in good order) scores, which create extra work to repair downstream.

Right here’s the way you may assume in another way about knowledge assortment and types within the context of triggering and automating banking processes.

How Optical Character Recognition Works
Right here’s how organizations usually use OCR options to handle types knowledge:

  1. A buyer, worker or enterprise associate downloads a PDF type or prints a paper one.
  2. They undergo the shape, gathering data and filling in every subject by hand.
  3. They ship the shape again into the enterprise, together with required documentation, the place it enters a queue.
  4. Somebody on workers has to scan that type and OCR know-how parses the data to show it into usable knowledge.
  5. That knowledge is distributed to again workplace programs for buyer administration functions – with a human needing to QA that knowledge both earlier than or after.

How OCR Scanning Stops Digital Transformation
Whereas that course of sounds easy and easy, it will probably go unsuitable in loads of methods.

The Buyer Has to Discover the Proper Kind
The fashionable buyer journey means making issues as quick, simple and handy as attainable. Placing the burden onto your buyer or monetary advisor to search out and obtain or print the proper type, in the proper language, looks like friction. Even when that type is a fillable PDF in your web site, it’s probably not a customized expertise.

Filling in Varieties is Cumbersome and Awkward
Nobody likes having to fill in types, particularly once they’re prolonged and require plenty of knowledge. Financial institution type questions generally can seem complicated, particularly for processes like enterprise lending. Sadly, for OCR scanning, it’s a obligatory evil. The scanner and OCR software program expects to see particular knowledge in every subject, and finishing it unsuitable or lacking knowledge could cause errors.

Receiving and Scanning Varieties Takes Too Lengthy
Within the digital period, shoppers wish to work together shortly and effectively. Sadly, posting a type again after which ready for it to be scanned earlier than processing can add a number of days to processing lead occasions. In the meantime, your potential buyer will get uninterested in ready and should select a competitor.

OCR Scanning Can Introduce Information Errors
Irrespective of how properly a type is stuffed out, or how good the OCR scanning {hardware} and software program, excellent scanning isn’t attainable. This creates inefficiencies and duplication of effort in what you are promoting. To not point out compliance errors. Going again to the shopper to make corrections or collect extra data simply takes extra time.

Information Seize and Digital Transformation: Rethinking Varieties
As an alternative of counting on conventional types to gather buyer knowledge in a course of, many banks are transferring towards creating clever, guided digital interviews, prefilled and personalised to the shopper, state or jurisdiction, and enterprise course of – primarily enabling a two-way dialog designed for the digital world. What does this appear like?

  • Ask prospects “what do you wish to do at the moment” and information them, as a substitute of asking them to search out and full the proper type
  • Personalize the interview expertise with data you already know in your system, and permit prospects to substantiate recognized knowledge reasonably than rekeying it
  • Allow prospects to make use of extra of the capabilities of their cell phones, reminiscent of geo location and cameras so as to add images
  • Remove the necessity for purchasers to determine complicated if/then statements and simplify the journey with enterprise guidelines that govern which questions are related
  • Allow prospects can begin the method on one system and swap to a different with out beginning over – and securely add supporting paperwork as wanted
  • Synch knowledge mechanically again to core banking and CRM programs, with out the necessity for intermediate steps like OCR
  • Generate personalised paperwork correspondence, agreements or mortgage packages mechanically – tied to e-signing for quick shut and auto archived as wanted
  • Incorporate workflows to replace the proper individuals and programs on the proper time

It is a really digital solution to go about accumulating data from prospects. Every thing is seamlessly offered on-line, you solely ask the questions you really want to, and as a result of verification course of, error charges fall to virtually zero.

OCR is a one-trick pony – all it will probably do is carry knowledge into your core system. However most banking processes require data to circulate backwards and forwards from a buyer and again out to them once more within the type of agreements and correspondence. Accelerating this course of can ship each income and price financial savings.

Don’t get caught within the scanning cycle – make the true leap into digital transformation, beginning on the level of buyer want. In the event you’ve bought dozens or tons of of present types, and it is advisable to transfer them to digital, Sensible Communications can assist. Learn our white paper explaining why types shouldn’t be a four-letter phrase, after which be taught extra about how our SmartIQ resolution can provide help to remodel your PDF types into a really interactive buyer expertise.


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